UK Public Relations software firm Pressvine Worldwide Limited and Dutch company PressPage, suppliers of search-engine-optimised social media newsroom technology, have announced a strategic partnership. By merging their products, the companies are now able to provide a unique tool kit for effective news management.
Pursuing a partnership approach which enables the firm to team up with like-minded businesses, Pressvine is aiming to attract a growing number of companies offering complementary services in a bid to go global by providing unique added value.
According to Jason Pitt, Director at Pressvine:
“Success is rarely ever down to the efforts of a single person and the same goes for businesses. Many companies refuse to collaborate with firms in the same space as they are afraid of giving these businesses a competitive advantage when, in fact, it is the fear that prevents them from innovation and success.”
This tactic of shared resources is supported by Utrecht founded PressPage. Already an official partner of the CIPR (Chartered Institute of Public Relations) and IPRA (International Public Relations Association), the company strives to work with a wide range of partners to enable clients to become as effective and efficient as possible in their communications workflow.
Describing modern corporate news distribution as a “triple S strategy”, consisting of sending, searching and sharing news content, Pressvine will now perform the sending part for the Dutch company. In regards to choosing the Wolverhampton based firm, Bart Verhulst, Chief Executive Officer at PressPage, says:
“We’ve talked to several possible providers for the UK market, but Pressvine does not only have the most advanced distribution product out there, it is also the company we felt most comfortable with in terms of ideology, modern approach and history.”
Following the launch of the new software and a string of exciting partnerships and collaborations, Pressvine is planning to further expand the company with additional software developers, aiming to take on some of the world’s media database and PR distribution software leaders with its unique add-ons and the personalised and swift service offered to clients.